Million Dollar Whopper
When we launched You Rule, we wanted to build on the meaning of Have it Your Way, so it wasn’t just about getting a Whopper with or without pickles. Million Dollar Whopper was a chance for everyone to take control of the brand, and create our next menu icon.

AI Generated Whoppers
At launch, Million Dollar Whopper was the largest scale application of artificial intelligence to advertising creativity to date. Rather than generating homogenous assets for consumers to be marketed to, we used it to produce a tool that empowers creativity in consumers.